The Valencian designer, one of Spain’s leading interior design talents, has been chosen by Interiores magazine to create an unprecedented space in the upcoming edition of Textilhogar, inspired by blocks of textiles and the essence of the Mediterranean.
The project will consist of a multi-purpose networking area at the very heart of the fair.
Valencia, 2nd May 2024.- Textilhogar 2024 is set to be decked out in the most leading-edge design. Valencian interior designer Sigfrido Serra, one of the most prominent talents on today’s interior architecture scene, will be designing an exclusive space at Textilhogar Home Textiles Premium that promises to bring the essence of the Mediterranean to the exhibition centre through a series of architectural volumes never seen before and impossible textile textures.
The project is being supported by specialist magazine Interiores, with which Textilhogar has been collaborating for several issues, and will consist of a multi-purpose networking area at the very heart of the fair. This ground-breaking space will also be a networking zone for the thousands of professionals expected to visit over the four days Textilhogar and the two other fairs running in parallel, Feria Hábitat València and Espacio Cocina SICI, are open.
Sigfrido Serra will be revealing the full scope of his creativity in this project, which he intends to be “an exciting, timeless public space where people can interact, where the major feature is fabric and that exudes passion for quality, safety, technology and innovation. The space will reflect a commitment to the environment in the way it delivers an area in which people can both work and relax”.
Sigfrido Serra’s career
A structural engineer and interior designer with more than 10 years’ experience, he is founder and director of Sigfrido Serra Studio. He took a degree in building and construction engineering at the Universidad Politécnica de Valencia and holds Diplomas in Interior Design from the Escuela de Arte Superior de Diseño de Valencia and the Hochschule Rosenheim. He has also taken specialist courses in Objekt-Projekt by James Orron, Daily Soap by Rainer Haegele, Campus Store by Frank Marcus, Arquitectura Virtual by Ricardo Pérez and Naval Interior Design by Arturo Catalá. He completed his studies in London at the Central School of English.
Sigfrido Serra founded and was director of Sinmas estudio. He has taken part in the leading design and interior design events including, amongst others, Casa Decor in 2019, 2020, 2022, 2023 and 2024, Marbella Design Week 2021, Feria Habitat, CES Las Vegas 2022 and ADN Forum 2023. He has also worked on Interior Design, Architecture and Town Planning projects for the Ayuntamiento de Valencia (Valencia City Council).
Sigfrido currently combines his work at the Architecture and Interior Design studio with teaching: he teaches a University Degree course in Interior Design at Barreira Arte + Diseño as well as a MINT Masters course and is also joint director of the Masters Interior Design: Styling, Décor and trends course. He has been included in the AD100 list as one of Spain’s best interior designers for two years running.
A unique offering and an international audience
From 30th September to 3rd October Feria Valencia hosts the three leading furniture, lighting, décor, home textiles and kitchen equipment trade fairs simultaneously: Feria Hábitat València, Textilhogar Home Textiles Premium and Espacio Cocina SICI. The three events comprise Spain’s most extensive showcase for the home and contract sectors, configured on a large scale and drawing a huge Spanish and international audience – a successful formula that takes up more than 90,000 square metres of exhibition space and attracts more than 48,000 professionals to visit from 70 countries.
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*Attached Sigrido Serra pic and Textilhogar last edition image.