The event will bring together leading brands from the entire ceramic tile and bathroom sector from 7th to 11th February 2022 at Feria Valencia.
Valencia, 26th October 2021.- Cevisama is forging ahead with preparations for its next edition, which takes place from 7th to 11th February 2022 at Feria Valencia and is set to be the sector’s grand reunion post-pandemic. With the deadline for companies to re-book their spaces now up and with three months still to go until its doors open, the fair already has bookings for more than 90% of the space set aside for the event.
Leading brands from all the sectors of industry involved – manufacturers of ceramic tiles, frits, glazes and colours for ceramic manufacturing; tile-making machinery, bathroom furnishings and other associated sectors – have confirmed their commitment to Cevisama and underscored their confidence that the fair will be a key sales and promotion tool for making new contacts and gaining a competitive edge in the current, complex economic environment.
As Cevisama’s director, Carmen Álvarez, explains, “with the bookings that have been made to date, Cevisama already fills eight of Feria Valencia’s halls. In other words, it will be a wide-ranging, attractive showcase that will be appealing to the demand side of the business both domestically and internationally – everyone is keen to go to a trade fair and see each other”.
New features for 2022 include Cevisama boosting its position as the foremost event for the ceramic tile machinery sector, which will be hosted in a new location next to the hall dedicated to frits, glazes and colours for ceramic manufacturing. Together, the two areas will provide a comprehensive offering from the most cutting-edge providers of technology an innovation for the industry.
The fair will also feature a new style of staging, in line with its new corporate look, along with novel initiatives from Valencia World Design Capital. The initiatives are in fact set to be the first major mass attendance event of Valencia’s year as World Design Capital, 2022, and will not only give the fair greater visibility but also benefit from more institutional support.
Equally, Cevisama’s organisers are dedicating more resources and investment than ever to the buyer recruitment campaigns, to ensure that purchasing professionals from key markets attend the fair, especially those from the traditional markets of Europe and the United States, but also to boost attendance by professionals whose mobility has so far been restricted and who have therefore not attended major face-to-face international events – primarily buyers in countries such as the United Arab Emirates, north Africa, Russia and Latin America. The fair’s director has assured that “We are going to do the impossible so that all these buyers get to Cevisama and see all the new products being shown by our exhibitors”.
As for the domestic market, the fair has signed deals with the distributors’ association, Andimac, with various architects’ and interior designers’ associations and with Valencia World Design Capital, designed to ensure that Spanish buyers and product specifiers attend the fair.
For Cevisama president Manuel Rubert, “the priority for us will be to promote visiting the fair to distributors and architects in the domestic market, because buyers need to know what is going on in the industry, see the products and get to know what the trends are. Also, the restoration and refurbishment plan that has been launched in our country could substantially energize the market and Cevisama will be an obvious driver”.
